My essay has a bunch of links but it's not particularly hypertext-y. It's also relatively long for a 'blog post', and maybe a bit meandering and unfocused.
How to address these issues with hypertext: chop up the text into smaller chunks, one chunk per idea. Perhaps a chunk = a wiki page.
Then those chunks can be linked together in various ways. By various people. Different structures can be expressed, and mixed together, sequentially or non-sequentially.
Writing in the age of the web / This is not a book. by Tom Abba & Baldur Bjarnason. 2015. html